29/08/2024
How to Choose the Perfect Background Music for Corporate Videos
There are moments in your corporate journey when words alone aren’t enough. When the right atmosphere needs to be created to captivate and convince your audience, music steps in. But selecting the best music for business videos is an art in itself. Too often, this critical element is overlooked, resulting in a video that may be visually impressive but emotionally flat.
Imagine a small company proudly producing its first corporate video. They invested a great deal of time and money in filming, perfected the script, and hired top speakers for the voice-over. Yet, when the video was finally paired with background music, it felt flat and uninspired. The choice of music, initially considered a minor detail, turned out to be the decisive factor influencing the entire project’s success.
Why the Right Music Is Essential for Your Corporate Video
Choosing the right background music for corporate videos isn’t just a matter of personal taste. It influences how your message is perceived, what emotions are stirred, and whether your audience is ultimately persuaded. A well-produced video without the right music is like a masterpiece without a frame—it lacks the finishing touch.
Music doesn’t just set the tone for your video; it also reinforces your brand and fosters a deeper connection with your audience. Think about the background music for corporate videos that has impressed you in the past. Why did it work? Because it perfectly matched the company’s message, resonated with the target audience’s emotions, and harmoniously rounded out the overall presentation.
Practical Tips for Selecting the Best Music for Business Videos
A. Know Your Audience
The first and perhaps most crucial question to ask when choosing music for company videos is: Who is this video intended for? Musical preferences can vary greatly depending on the target audience. While younger audiences may prefer modern, energetic beats, an older audience might lean towards classical and calmer compositions.
B. The Mood Matters
Consider what mood you want your video to convey. Should it be inspiring, calming, or motivating? The best music for business videos is the one that supports and amplifies the desired mood. An emotional appeal to your audience should be underpinned by music that enhances these emotions, not diminishes them.
C. Avoid Distractions
A common mistake when selecting corporate video background music is choosing music that is too dominant or distracting. Background music should be subtle and complement the video rather than overpowering it. The music is the silent hero in the background, supporting the story without overshadowing it.
Examples of Successful Music Choices in Corporate Videos
The best corporate videos are those where the music seamlessly blends with the visual content. Take the example of a tech company launching a new product. The decision to use futuristic, electronic sounds not only conveys innovation but also emphasizes the advanced nature of the product. The audience subconsciously associates the futuristic music with the brand, thus reinforcing the impression of a modern, forward-thinking company.
Where to Find the Perfect Background Music for Corporate Videos
There are numerous platforms and sources where you can find music for your videos. However, not all offer the same quality or exclusivity. For those seeking something special, Artyfile is the go-to place. Here, you’ll find not just music, but masterfully composed works recorded in some of the world’s most renowned studios, such as Abbey Road Studio in London. Artyfile offers a curated selection of tracks specifically designed for professional use in corporate videos. With the option to purchase individual tracks without a subscription, your selection remains flexible and tailored.
The Story of a Perfect Music Choice for a Corporate Film
Imagine a large multinational corporation facing the challenge of producing a video for its annual meeting. The decision to source music from Artyfile proves to be a wise choice. The selected music track, a powerful yet subtle composition, fits perfectly with the company’s story. The music underscores the video’s highlights, guides the audience through the various chapters, and leaves a lasting impression. The attendees of the meeting not only remember the numbers and facts but, most importantly, the feeling this video left them with—a sense of pride and confidence.
Final Touch: Tips for Selecting Music for Corporate Presentations
When preparing a corporate presentation, remember that music sets the tone for the entire event and can also direct your audience’s attention. Here are some guidelines for choosing music for professional corporate films:
- Avoid Vocals: Music with vocals can be distracting, especially when played in the background during a presentation.
- Consider Tempo and Rhythm: A faster tempo can convey energy and dynamism, while a slower tempo evokes calmness and reflection.
- Consistency is Key: If your presentation consists of multiple parts, the music should remain consistent throughout to create a cohesive atmosphere.
Final Words: Music is More Than Just Background
Choosing the perfect background music for corporate videos is one of the most critical decisions in the creative process. It’s the invisible thread that holds the story together and adds deeper meaning to the whole. In the business world, where every detail counts, the right music can make the difference between an ordinary video and an extraordinary experience. It’s an investment that pays off not only in the quality of the final product but also in the impact it has on the audience.
The next time you’re planning a corporate video, remember: Music is not just background. It’s the soul of your video. Choose wisely.
FAQs
Can I use a song in my business video?
Yes, but you need to obtain the proper licensing or use royalty-free music to avoid legal issues.
What is the best background music for working?
Instrumental, ambient, or classical music that helps maintain focus without distracting is ideal for working.
Can I use music in my videos legally?
Yes, as long as you have the appropriate license or use royalty-free music that permits commercial use.