Boost Your Videos: How to Apply the Best Effect to Video for Free

Adding the right effect to video can be the difference between good and great content. In this guide, we show you how to select and apply effects using free online video editors, teaching you the tricks to upgrade your videos with ease. Get ready to transform your content with engaging effects that capture your audience’s attention – all without spending a cent.

Key Takeaways

  • Video effects, including transitions, animations, and filters, are crucial for enhancing storytelling and engagement but should be used judiciously to support the narrative rather than distract from it.
  • Online video editors such as CapCut, Flixier, Canva, and VEED.IO provide accessible, versatile, and often free tools for applying a variety of video effects tailored to different skill levels and editing needs.
  • Effective video editing requires a balance between creativity and restraint (‘less is more’), ensuring that effects align with the message, and entails experimenting, iteration, and feedback.

Choosing the Right Video Effects for Your Project

Video effects are more than just eye candy; they serve a significant role in enriching storytelling and maintaining viewer engagement. The magic lies in choosing the right video effects to enhance your narrative without distracting from it. Remember, the goal is not to impress your audience with flashy effects but to use them as tools to tell a compelling story.

This aspect of video editing involves understanding the purpose of various transitions, animations, and filters, and knowing when and how to use them effectively. Moving forward, we’ll explore these elements individually, kicking off with transitions.


Transitions serve as the ‘bridges’ between scenes in your video clips. They guide the viewer from one scene to the next, maintaining the flow of the narrative. Common video transitions include:

  • Fade In
  • Fade Out
  • Wash Out
  • Cross Dissolve
  • Jump Cut

Each transition serves a unique narrative purpose.

Fade In and Fade Out transitions, for example, suggest the beginning or end of a scene or passage of time, whereas Cross Dissolve transitions indicate a change in time or location. The key is to understand the meaning behind each transition type to ensure that the narrative or symbolic intent of the scene is accurately conveyed.


Animation effects can add a layer of depth and creativity to your video content, making it more dynamic and engaging. They range from:

  • Traditional frame-by-frame animation, which creates motion similar to a flipbook
  • Stop motion animation, which involves taking a series of still photos and playing them in sequence to create movement
  • 2D animation, which uses vector graphics to create movement and characters
  • 3D animation, which adds depth and creates realistic environments, characters, and settings

By incorporating these animation techniques into your videos, you can bring your ideas to life and captivate your audience.

For instance, whiteboard animations feature a hand-drawn approach, creating a personal and engaging visual style, while typography animation brings words and data to life, often synchronized with a voiceover for impactful messaging. The trick is to choose animation techniques that best support your narrative and resonate with your audience.


Filters can dramatically improve the visual appeal of your videos, allowing you to correct color, add tints, and even create motion effects. Color Correction Filters, for example, are used to adjust the color properties and contrast of your video footage, while the Tint filter can be used to apply color tints, adding mood or stylistic touches to your video. Additionally, a green screen can be utilized to enhance your videos with special effects and background changes.

On the other hand, some common video effects filters include:

  • Gaussian Blur: used to soften or blur specific areas of the footage
  • Directional Blur: used to blur in a specific direction
  • Distortion Effects: allow for creative pixel manipulation such as resizing and rotating

By understanding and applying these filters, you can significantly enhance the aesthetics of your video content.

Enhancing Your Videos with Online Video Editors

Despite the necessity of understanding video effects, a powerful tool is equally important to execute them effectively. Enter the online video effects editor platforms, which are free online video editor tools. These offer a comprehensive suite of video editing tools, allowing you to apply a variety of video effects, transitions, and filters to enhance your video online content. They are user-friendly, accessible, and most importantly, offer a wide range of features for free or at a low cost.

It’s time to examine some online video editors more closely:

  • CapCut
  • Flixier
  • Canva

Each of these platforms brings unique features to the table, catering to a variety of editing needs and skill levels. Whether you’re a beginner dipping your toes into video editing or a seasoned pro, these editors have got you covered.


CapCut is a powerful online video editor with the following features:

  • A rich library of video effects, filters, transitions, animations, and stickers to cater to various editing contexts
  • Efficient tools for splitting and merging clips
  • Enhancing video text with a range of editing templates

It simplifies video editing, providing a user-friendly experience in just a few clicks.

Moreover, CapCut offers the following features:

  • Intuitive interface that facilitates the editing workflow
  • Auto-generated captions that can be batch edited for greater efficiency
  • Background remover tool for more advanced editing needs, providing creative possibilities through chroma keying.


Flixier is an online video editor that operates in a web browser, allowing users to edit videos in the cloud from any location and on various devices. Whether you’re using a Windows laptop, a MacBook, or a Chromebook, Flixier ensures editing is possible regardless of your platform choice.

Content for editing can easily be imported into Flixier from multiple sources such as:

  • your computer
  • various cloud services
  • Twitch
  • Soundcloud
  • YouTube
  • directly recorded using a microphone, webcam, or screen recording

This flexibility allows for a seamless video editing experience.


Canva is a versatile online video editor that boasts a vast array of design features, including an extensive library of thousands of video templates and millions of video clips, images, footage, icons, and graphics. The platform empowers users to create videos with ease, utilizing pre-made templates and drag-and-drop tools.

In addition to its design features, Canva’s video editor provides a suite of editing options, including:

  • Splitting and splicing
  • Adding animations to elements or whole frames
  • Incorporating text
  • Applying cinematic transitions

After creating your masterpiece, you can download your customized videos in various formats, making it easy to share across different platforms.


VEED.IO stands out with its selection of stylish effects like VHS, filmic filter, and glitch-style effects that can make your videos stand out. Whether you’re looking to enhance a personal vlog or a professional marketing video, VEED.IO’s effects can help you align your video content with specific trends, seasons, moods, or target audiences across different social media platforms.

Moreover, filters and effects available on VEED.IO can help users add a professional touch to their videos, further elevating the overall quality. This gives you the opportunity to create high-quality videos that captivate your audience and help you stand out in a sea of content.

How to Add Effects to Your Videos Using Online Video Editors

Having covered the different video effects and online video editors, it’s now time to understand the process of applying these effects to your video. The process involves three simple steps: uploading your video, selecting and applying effects, and previewing and adjusting effects.

Each of these steps plays a pivotal role in creating engaging videos. The initial phase of uploading sets the foundation for your project, followed by the selection and application of effects that add a touch of magic, and finally, the phase of previewing and adjustment ensures your video is ready to captivate audiences. Let’s unpack each step further.

Uploading Your Video

Uploading your video to an online video editor is the first step in the editing process. Most online video editors feature user-friendly interfaces for uploading videos. You can upload video files directly from your devices using the ‘Upload’ button or through a drag-and-drop interface.

Aside from direct uploads and YouTube videos, some online video editors, like Flixier, allow users to import videos from cloud storage services like Google Drive or Dropbox. This option is handy if you have large video files stored in the cloud or if you’re working on a device with limited storage.

Selecting and Applying Effects

Once your video is uploaded, the fun begins! This is where you get to explore the editor’s library of video effects, which may include various filters, effects, and color grading options. For instance, Flixier offers the ability to add effects, filters, transitions, animate text, and create professional-looking videos.

You can choose the effects you want and apply them directly to your video. This will allow you to customize your video with the desired visual enhancements. Most online video editors allow you to tweak the settings of each effect to achieve your intended style. Remember, the goal is not to overwhelm your viewers with effects, but to use them to enhance your story. Some popular effects you can consider using include:

  • Slow motion
  • Time lapse
  • Color grading
  • Filters
  • Transitions
  • Text overlays

By using these effects strategically, you can create visually appealing and engaging marketing videos.

Previewing and Adjusting Effects

After applying effects to your video, it’s time to preview and make adjustments. Previewing video effects in real-time allows users to see changes without rendering, adjusting the playback quality if necessary. It’s also possible to preview the video in full-screen mode to see how the effects will look on a larger screen.

Adjusting effects often involves sliders or input fields within the online video editor, allowing users to tweak the intensity or parameters of the effect applied. Many online video editors offer a split-screen or side-by-side comparison feature to see the original and effected video simultaneously for better adjustments.

Tips for Effectively Using Video Effects

To maximize your video editing experience, there are some crucial tips to keep at your fingertips. These tips focus on the principles of storytelling, balance, and experimentation, ensuring that your video effects complement your content without overpowering it.

The secret to effective video editing isn’t in the quantity of effects used, but in their quality and relevance to your story. We’ll delve deeper into these insights through the following subsections: Less is More, Match Effects to Your Message, and Experiment and Iterate.

Less is More

In the world of video editing, the principle of ‘less is more’ often holds true. Overusing transitions or sound effects can overwhelm the viewer, leading to reduced impact of the narrative and distraction from the main content. To maintain a smooth and engaging experience, it’s essential to carefully manage your video timeline.

When editing, focus on storytelling and the message, ensuring effects are used sparingly and appropriately to support rather than overshadow the content. Remember, your video effects are tools to enhance your story, not the story itself.

Match Effects to Your Message

Another important aspect of using video effects effectively is to match the effects to your message. The choice of video effects should be driven by the story you want to convey, aiming to create a mood, style, or message that resonates with your target audience.

It’s important to research the genre or style of your video to choose effects that are appropriate and enhance the storytelling without being distracting. For instance, a fast-paced marketing video might benefit from swift transitions and lively animations, while a reflective personal vlog might be better suited to subtle filters and slow fades.

Experiment and Iterate

Lastly, don’t be afraid to experiment and iterate. Test various recording setups, effects, and feedback to create customized and engaging video content for your audience. Experimenting with the complexity, intensity, and frequency of video effects can help you create a customized experience that resonates with your audience.

Remember, video editing is a craft that requires practice and exploration. Regular feedback and testing of video effects are crucial to ensure that your audience’s expectations are met and that your video content remains engaging and relevant.

Exporting and Sharing Your Edited Videos

Once your edited video meets your satisfaction, you’re ready to share it with the world! However, first, you need to export your video in the appropriate format and quality, enabling you to share it effectively on social media platforms.

The choice of format and quality for exporting your video can have a significant influence on its playback across various devices and platforms. Simultaneously, the platform selected for sharing your video can affect its reach and engagement. Let’s delve into these aspects in more detail.

Choosing the Right Format and Quality

When it comes to video formats, MP4 is a widely recognized format compatible with most devices and ideal for social media platforms. However, if you’re targeting high-quality videos especially on Apple’s QuickTime, MOV files would be your go-to format.

Choosing the right video format and quality is pivotal depending on the distribution platform and the balance between file size and video fidelity. For instance, if you’re sharing your video on a platform like YouTube, you might opt for a higher resolution export. However, if you’re sending the video via email, you might need to compress it to a smaller size.

Sharing on Social Media Platforms

Once your video is ready, it’s time to share it with your audience. Each social media platform has its own set of specifications for video uploads. For instance, vertical videos work best for Instagram Stories, while square videos are ideal for Instagram feeds.

When sharing videos on social media, remember to engage with your audience. Respond to comments, answer questions, and encourage shares. This active engagement can increase your video’s visibility in platform algorithms, leading to more views and shares.

Also, adapt your video effects to align with the specific trends and audience expectations of each platform to maximize the impact of your content.


Video editing is an art that combines creativity and technical skills. With the right online video editors and a strong understanding of video effects, you can transform your video content into engaging, captivating stories. Remember, the key to successful video editing lies in choosing the right effects, using them sparingly and appropriately, and constantly experimenting to find what works best for your content and audience.

Whether you’re a seasoned video editor or a beginner, we hope this guide has provided valuable insights into the world of video editing. Now, it’s time for you to start your video editing journey and create your own captivating video stories. Happy editing!

Frequently Asked Questions

Can you add a filter to a video?

Yes, you can add a filter to a video using video editing software or online editors for a variety of visual enhancements.

How do I add AI effects to a video?

To add AI effects to your video, you can use an AI video editing platform. Start by uploading your video, select a portion, choose a filter, preview, and then download the edited video. You can try platforms like Unboring for a variety of AI video filters and easy application. No specific date is recorded.

What are some common video transitions and their purposes?

Common video transitions like Fade In, Fade Out, Wash Out, and Cross Dissolve serve various narrative purposes such as indicating the start or end of a scene and showing the passage of time.

What are some popular online video editors?

You can use CapCut, Flixier, Canva, and VEED.IO as popular online video editors that offer a variety of editing features to choose from. Try them out to see which one suits your needs best.

How do I upload my video to an online video editor?

To upload your video to an online video editor, simply use the 'Upload' button or utilize the drag-and-drop interface provided by most online video editors. This makes the process quick and user-friendly.