Music for Advertising Agencies

How music licensing works for an agency with multiple clients

An advertising agency licenses a track and uses it inside the client's deliverable — the ad, the brand film, the social cut. With Artyfile that license is a one-time payment: synchronization and master rights together, worldwide and for life. Crucially, the license explicitly permits use in projects for clients, so the same track is cleared across unlimited client projects with no recurring or per-project fee. New to sync rights? Start with the licensing hub.

One license, every client and campaign — reused, not re-paid

Because each track is a flat €29.90 one-time licence you keep for life, it carries across your whole roster and every cut-down without per-track or per-project fees stacking up. That is exactly what agencies mean when they search for "flexible licensing without per-project fees that add up on large campaigns" — with a one-time licence, there is nothing to add up. License it once; use it for every client you have, this year and next.

Why most agency subscriptions break on client and billable work

Most stock-music subscriptions are built for individual creators, not agencies. Epidemic Sound's Personal and Creator plans, and Artlist's Social plan, license personal content — not client work — so agencies are pushed onto a pricier Business or Enterprise tier, and the clearance is tied to your active account. Cancel, scale, or change tools and a delivered client video can fall out of license. Artyfile is buy-once and seat-free, and the license covers projects for clients — so the clearance behind the work you deliver does not depend on a subscription you are still paying for.

Who holds the licence in client projects

One Artyfile Basic licence covers unlimited own projects and projects for clients or employers, worldwide and in perpetuity. The licence is held by, and stays with, you — the licensee (the agency, freelancer or employee). It is non-transferable: it cannot be sold, sublicensed or assigned to the client. Your client receives the finished deliverable — the ad, the brand film, the social cut — with the music cleared inside it, documented by your licence certificate. If the client later wants to use the recording independently of that deliverable, the client needs its own licence. Need the track reserved for one brand? An exclusive licence or buyout is available on request (§8.5). Practical tip: if the brand itself should hold the licence, complete the checkout in the brand's name — invoice and certificate follow the checkout details.

Indemnification and warranting clean rights to your client

Indemnification is a promise to cover the other side's losses if a rights claim arises — and in most music licenses, including Artyfile's, the customer indemnifies the licensor, not the reverse. So what actually protects an agency is not a reverse indemnity (few libraries offer that on a €29.90 track); it is documented, single-source rights. Because one rights-holder controls both sync and master, the recordings have clear human authorship, and the license permits client use, you can confidently warrant clean rights to the brand you deliver to — exactly what a client contract or an E&O review asks for.

How to clear music for a global advertising campaign

A global campaign needs sync and master rights valid in every market, for paid media and broadcast, across every cut. One Artyfile track is a single worldwide licence that covers all of it — no per-territory license, and no additional GEMA or collection-society fee on the licence, because Artyfile administers the rights directly. For TV and radio airings, cue sheets go to the collection societies; Artyfile supplies the details on request. One purchase clears the campaign in every country it runs. For a single brand's whole-campaign clearance, see music for commercials.

What it costs — predictable, per-track, no per-project creep

Artyfile Basic is €29.90 per track, once — a lifetime, worldwide sync + master license you reuse across clients. Compare that to a four-to-five-figure custom composition, a per-use sync quote, or a stack of subscriptions billed per seat: a flat, documented, per-track licence is the finance-friendly, easy-to-govern option an agency can budget against and consolidate onto one vendor. See full pricing & licenses.

London-based, real recordings — built for premium brand work

Artyfile is a London company, and its catalogue is performed by real musicians and orchestras — including the London Symphony Orchestra (flagship: Paul Lorenz's Violin Concerto No. 2, recorded at Abbey Road Studios). Artyfile's orchestral catalog is recorded by world-class ensembles and musicians at world-class studios like Abbey Road Studios, under composer Paul Lorenz (30 years, 500M+ streams). A real orchestra at the core — not AI or MIDI-only library loops — is the depth a flagship brand campaign needs, and the kind of distinctive sound that helps your work stand out in a pitch. Explore music for film and commercials from the same catalogue.

When a client needs something exclusive — commission it, or own the master

Catalogue licenses are non-exclusive, so for a flagship brand that needs something nobody else can use, you have two routes, both quoted on request: an exclusive licence or full buyout of a recording (§8.5), or a bespoke score written to the brief (§14). Separately, Limited Edition lets the agency own numbered 1% shares of a master (€69.90 per share, max. 20 per recording) with a pro-rata share of its revenue — not guaranteed, possibly zero, and not exclusivity. Ask us about a commission for your client.