Written · sung · produced by people
Custom Jingles for Business — Written, Sung & Produced to Your Brief
A custom jingle from Artyfile starts at €1,490 for a sung jingle up to ~30 seconds — lyrics, composition, a vocal recording with professional singers and every cut-down you need — and at €590 for an instrumental sound ident or podcast intro. You get a fixed quote first, and exclusive, worldwide and perpetual use for your brand. Written by Paul Lorenz, who composes for the London Symphony Orchestra, and/or composers from his network. All prices net, plus VAT where applicable.
Reference
Heard in a brand film: Gentle Care
How much does a custom jingle cost?
Net from-prices, plus VAT where applicable — the final price is set in the written quote for your brief.
| Format | From | What’s included |
|---|---|---|
| Sung jingle (up to ~30 s) | €1,490 | Lyrics, melody, vocal recording with professional singers, cut-downs + instrumental per quote |
| Sound ident / podcast intro (up to ~15 s) | €590 | Instrumental signature motif |
| Ad music scored to your spot | €750 per minute | Composed to your exact edit, stems on request |
| Full live orchestra | €5,000 | A separate, larger production with an orchestral session |
For context: US jingle houses quote $499–$2,500 for simple jingles with minimal singing, $2,000–$3,500 for a local or regional package and $5,000–$30,000 for national campaigns (Foxi Music, 2026).
What you get
- A full version — sung or instrumental
- Cut-downs for shorter spots, set in the quote
- An instrumental bed for voice-overs and announcers
- Broadcast-ready files, stems on request
- Exclusive use for your brand — worldwide, perpetual
How your jingle gets made
- 1. BriefBrand, message, audience, channels and references — two minutes through the form.
- 2. Fixed quotePaul Lorenz reviews the brief and sends a fixed quote, usually within one business day.
- 3. Lyrics & melodyYou get a demo with lyrics and melody and give feedback until the hook lands.
- 4. Vocal recordingProfessional singers record the jingle; the production is made by hand, with live-recorded instruments.
- 5. DeliveryFinal masters and the versions agreed in the quote. Payment: 50% on order, 50% on delivery.
Request a quote · no obligation
Step 1 of 3
Start your brief — get a custom quote
Tell us what you need — a film score, a jingle, an ident — and Paul Lorenz comes back with a fixed quote, usually within one business day. Two quick questions first — your details last.
What do you need?
Commissions like this start at €1,490 (net, plus VAT) — your fixed quote follows the brief.
A full live-orchestra recording is a separate, larger production from €5,000.
Need it today?
A commission takes time. If you need music now, license a ready-made track from €29.90 — yours worldwide, for life.
License a ready-made track — from €29.90 →Original ad music, scored to your spot
Not every spot needs a sung jingle. For TV, cinema, online and social ads Paul Lorenz scores music to your exact edit — from €750 per finished minute. If it doesn’t have to be exclusive, license a finished track for the whole campaign from €29.90: music for commercials.
Custom podcast jingles & intros
A podcast jingle plays in every episode — it is your show’s voice before anyone speaks. A custom podcast intro starts at €590; an outro and transitions can be added in the quote. To launch, a ready-made track is often enough: intro & outro music from €29.90.
Human-made — not an AI jingle maker
AI jingle generators return something in seconds — built from the same patterns they use for everyone else, under terms that differ from tool to tool. At Artyfile a named composer writes your jingle by hand, professional singers record it, and you know exactly which rights you hold. Artyfile does not sell AI-generated music.
Voices & production range
Vocal productions from the Artyfile catalogue — a reference for your brief, or licensable today from €29.90.
Rights: what your jingle can do
You use your jingle exclusively for your brand — in radio, TV, cinema, online and social advertising, worldwide and perpetually. Paul Lorenz stays credited as the author; Artyfile administers the rights directly, so there is no additional GEMA or collection-society fee on your use. When radio or TV stations broadcast your spot, they settle broadcast royalties under their blanket licences, as with any music; the same goes for public performance in a store or at an event, which the operator settles. Want a sound logo at the core of a whole sonic identity? See audio branding & audio logos.
The Person Behind the Platform
Paul Lorenz
Founder & CEO · Composer
“I spent 30 years inside the music industry — Abbey Road, the London Symphony Orchestra, the major labels — and watched composers get paid fractions of their worth. Artyfile is the platform I wished existed: investment-grade music, owned outright, with composers who finally share in the upside.”
- 30 years in music — over 500 million streams across his catalog
- Collaborations with Universal Music, Sony Music & Warner
- Composes for the London Symphony Orchestra — his Violin Concerto No. 2 recorded at Abbey Road Studios
- Founder-owned: a named composer behind the catalog, not an anonymous library
Custom jingle FAQ
How much does a custom jingle cost?
At Artyfile from €1,490 for a sung jingle up to ~30 seconds including lyrics, vocal recording and cut-downs, and from €590 for an instrumental sound ident or podcast intro. The final price is the fixed quote for your brief. US jingle houses commonly quote $2,000–$3,500 for a local package and $5,000–$30,000 for national campaigns.
How long does it take to make a jingle?
It depends on length, vocals and feedback rounds, and is confirmed with your quote. The quote itself usually arrives within one business day.
Do I own the jingle?
You get exclusive, worldwide and perpetual use for your brand — nobody else can use it in advertising. Paul Lorenz stays credited as the author. A full buyout is available on request; scope and price are set in the quote.
Can I use the jingle on radio and TV?
Yes — in radio, TV, cinema, online and social advertising. Broadcasters settle broadcast royalties under their blanket licences, as with any music; there is no additional collection-society fee on your use.
What is the difference between a jingle and a sound logo?
A jingle is a short song with lyrics and a melody, often 15 to 30 seconds. A sound logo is a signature motif of a few seconds without lyrics that closes every spot or video. Many brands use both — the sound logo as the jingle’s ending.
Why not just use an AI jingle maker?
AI tools are fast and cheap, but the result is generic and the usage rights depend on each tool’s terms. A jingle should make your brand recognisable for years — that is worth a composer who writes it for you and clear, exclusive use.
Next: Hire a film & video composer · Audio branding & audio logos · Music for commercials · Music for podcasts
Sources & note
Market figures are third-party context, not Artyfile prices. As of October 2026. General information, not legal advice.